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Females Are Winning The Gaming World, One Step At A Time

by Meenal Bhatia
Females Are Winning The Gaming World, One Step At A Time

July 20, 2020

As per research by Google in the Asia-Pacific region, females in the gaming industry are growing faster than their male counterparts. Now, we may have read about the linguistic strides we take on Mars, but what good is it if we don’t make gaming an inclusive space for women here on Earth?

More and more female gamers are drawn to the fun, flexibility and freedom that mobile gaming affords. This is especially the case in Asia, where mobiles are the primary internet-enabled device for many people.

Matt Brocklehurst, Head of apps, partnerships and platform marketing, Google Asia Pacific
Female-esports-in-the-world-scoolbuzz
Female gamers future in esports.

Gamer Women in Asia

While entrance and accessibility into the gaming community have traditionally been male-dominated for many reasons, women in Asia are not just catching up but leaving men far south in terms of numbers and game-play. Women have been proving their stronghold for the past four years, at least within key Asian gaming markets – China, India, and Japan. This is an integral part of the world gaming community because Asia alone accounts for 48% of its total gaming revenue.

Despite the glaring odds, the puzzle remains – how has the female gaming community evolved over the years? According to Rohini Bhushan, a senior employee at Google Asia Pacific, there are multiple contributing factors in the surge of “girl gamers” in the region. The storylines vary from increased inclusivity to improvement in connectivity.

According to BBC, “In 2019, the numbers of female gamers had grown to 38% of the 1.33bn Asian gaming population.” Asian nations like China make up over one-third of the total share, while for ASEAN Nations, the figure is 40%.

Female-esports-in-the-world-scoolbuzz
Female gamers future in esports.

While there are some leagues working towards equality in the pro scene, society still assumes that women/girls don't like playing video games, therefore we're not the target demographic of the gaming industry.

- Reia Ayunan, Former Professional Gamer

Female Gamers In The World

More importantly, the global female gaming community grew by 19% from last year, relatively higher than its male counterpart. Nonetheless, the significant contribution of women in the gaming industry is now also being acknowledged by companies like Ubisoft, who recently hired an ex-professional gamer, Reia Ayunan, to help them design games to attract more females.

I was turned into memes and even was a victim of sexual harassment online. Once you go public and you get noticed there will always be people hating on you, finding faults and mistakes. The gaming community can be very toxic.

- Valerie Ayunan, Female Gamer

Diversity in e-Sports

The outcome was AnyKey, a multipronged action to increase diversity in esports, a cultural anthropologist and former professional gamer who’s now executive of leadership for AnyKey. The name AnyKey is a play on the phrase “Press any key to continue” and is intended to convey inclusion.

To help girls and ladies find nonaggressive female gamers to play online, AnyKey formulated the “Good Luck Have Fun Pledge,” which gives signatories an icon on Twitch that signals in the chat- “they’re a good sport and won’t tolerate harassment by others.” The commitment has been translated into seven languages and has more than 365,000 signatures.

It is inspiring to witness females fighting sexism, harassment, misogyny, and discrimination with their brilliant performance in the gaming sector.  Like any other sector, some brave ladies build an extremely energetic community of “girl gamers” and set the bar too high.

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