Netflix Eyes Gaming for Expansion and Chill

by Sai Vardhan

Netflix Eyes Gaming for Expansion and Chill

May 26, 2021

Netflix, one of the most prominent video-streaming services, appears to explore new areas that might attract users. It is now analyzing the gaming vertical, which is expected to tempt many.

Netflix is reportedly going to dip its toes in the gaming space, with perhaps the hugely successful “choose your own adventure”-style film Black Mirror: Bandersnatch as a prominent example. The streaming giant may be broadening further into gaming with a new package for Netflix subscribers.

Netflix may be broadening further into gaming with a new package for Netflix subscribers.

Early Leaks

The Information was first reported on Friday via a manuscript that Netflix wants to hire an executive to direct new gaming undertakings. The company is deeming a bundle of games similar to Apple Arcade. It is also rumored that the group has also chosen not to include ads. If this service is ever taken into the path of existence, the service is likely will be competing with the others like Apple Arcade, Google Stadia, Xbox Pass, and more.

In a report published Monday, however, Axios sorted more elements from its reporting. An Axios source said to think of the upcoming platform, which will be offered to the subscribers as “a smaller Apple Arcade” bundle that would contain both licensed Netflix IPs and games authorized from indie studios. The undertaking service could possibly be launching in 2022.


While Netflix hasn’t publicly corroborated the possible development of its gaming actions, in a statement published by both The Information and Polygon, the company left the road widely open to the idea that it is undoubtedly planning to do more with gaming:

Our users value the variety and quality of our content. It's why we've repeatedly expanded our contribution from series to documentaries, film, local language originals and reality TV. Members will also enjoy immersing themselves directly with stories they love through shows like Bandersnatch. The more wild audience will connect to games based on Stranger Things, La Casa de Papel, etc. So we're in a similar perspective and also excited to bring more interactive, fun space.

maxresdefault 2
Netflix is looking forward to release more video games like Bandersnatch on the titles like "Stranger things", "La Casa De Papel" etc

Netflix already has many titles established on prominent video games out now or in the works, such as Castlevania, Resident Evil, and The Witcher (which is one of Netflix’s largest shows). So the company recognizes the value of video games as Internet Protocol. It’s not ridiculous to think that the company would want to market its series or shows through new games or make a new game that eventually becomes a new Netflix show in the future.

Netflix looked like to be on its way in 2019 itself when it had partnered with Telltale Games on a secret Stranger Things game. But unfortunately, the whole matchup died even before it was announced. While there are likelihoods that the gaming service this time will not be a failure and could launch in 2022. However, we still don’t know how the platform will work and the subscription amount, given that Netflix is already one of the most expensive OTT options available in the market.

Since we don’t have any factual word on this new service, we have to wait for Netflix to disclose some information. So what do you think about Netflix’s venture into gaming? Comment below and let us know.


Recommended for you

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More