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Twitter Blue: Twitter’s New Subscription Based Service

by Sai Vardhan

Twitter Blue: Twitter’s New Subscription Based Service

May 17, 2021

Twitter is the largest micro-blogging apps available globally, which sports almost every celebrity to the average Joe. Now, Twitter is reportedly developing a new app, a subscription-based platform called Twitter Blue.

Twitter had previously announced that they were exploring a paid subscription service, as tipped by the app researcher Jane Manchun Wong through her Twitter handle; Wong says the subscription will cost $2.99 per month. 

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Twitter announced that they are exploring a paid subscription service, as tipped by the app researcher Jane Manchun Wong through her Twitter handle.

What Might Be the New features Available on the Blue platform?

According to Wong’s tweets, it is anticipated that Twitter Blue will include ‘Undo Tweets’ and a bookmark collection feature.

The Undo feature enables the user to undo a tweet quickly after posting it to avoid mistakes. The time intervals for undoing these tweets could be customizable and could be set according to preference. Users may also choose where they would want to apply the undo tweet option, and this feature can be included in the tweets, replies, tweetstorms, and quote tweets.

The next feature in the subscription-based blue platform includes a ‘Collection Option’ that lets you save your favourite tweets, which can be easily accessed later and shared. You can also customize the layout of a chronological list of tweets into groups and various other ways.

Moreover, Wong posts that this platform might be a tiered subscription model, which means the higher the amount you pay for a subscription, the more features you get, which will provide a much clutter-free and premium experience.

https://twitter.com/wongmjane/status/1393541248049303555?s=19

Twitter will have a base plan of $2.99 which is roughly 219 rupees in Indian currency per month.

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There are several features like the Undo feature enables the user to undo a tweet quickly after posting it to avoid mistakes.

A Deeper Insight on the Service

The subscription-based service was confirmed by Twitter’s CEO, Jack Dorsey, in February during the Investors Day event. Still, he didn’t mention any specific plans for this platform or the launch timeline. While all this was happening, Twitter announced their acquisition of Scroll. 

Also, Jane Wong pinpointed that Scroll’s former CEO, Tony Hailie, verified that the company will be going into private beta mode and would integrate into a broader Twitter subscription later this year. 

Further Updates

In February, Twitter announced a feature called “super follows”, which allows creators to charge their followers for some exclusive content they post. We had also been observing how Twitter disclosed some new product announcements over the past several weeks. Some of them include giving warnings about offensive tweets before posting them, expanding its photo cropping algorithm, which will allow small images to be displayed in taller form or actual image factor in the feed.

They also added the ability for Android users to search their direct messages and rolled out a new feature called the Tip Jar feature, which allows users to make contributions to some creators, non-profits, etc. This month, Twitter had also acquired Scroll, the $5-per-month subscription platform that removes ads from websites that participate.

Although there is no word yet as to when Twitter Blue will be launched and who will be eligible at first, it is also anticipated that many more features might be packed into the subscription service. 

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