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With New Audio features and its Own In-App Podcast Player, Can Facebook beat Spotify?

by Sai Vardhan

With New Audio features and its Own In-App Podcast Player, Can Facebook beat Spotify?

April 30, 2021

Facebook is now in the race of developing an audio platform. Around the past few weeks, Facebook has unveiled many audio products, the firm is also proceeding to enhance audio services of all the apps they own as well and now the Giant is thinking of creating its own in-app podcast service.

Last Monday, Facebook and Spotify paired up to reveal the Spotify mini-player, using which a user can listen to music and play a podcast, all the while scrolling through their feed.

Both the companies are attempting to take over Apple and other competitions. Facebook and Spotify also have a long history of collaborations. But then, it raises several questions about Facebook’s idea of building its own in-app podcast service.

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What Exactly is 'Spotify Mini Player?'

Facebook and Spotify’s partnership created a moment in tech history when they introduced their mini-player, which just makes it simpler to never leave the Facebook app.

The mini player is a new feature to the FB app, which lets you play music and podcasts while still scrolling news feed without leaving the app. The audio content can be shared from Spotify to Fb once, and listeners can simply hit play and listen to all their content from the app itself without navigating to Spotify.

Users can also see the mini-player on shared videos that has music in the background. The play button will surface after the video finishes, where people can play songs. 

This feature has been rolled out around 27 markets, with more in the pipeline.

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How is Mini Player Different From The Inbuilt Podcast Service?

Facebook users are very happy with the partnership and are enjoying the mini-player feature. Just as this collaboration started to bear fruit, Facebook revealed its plan to launch its podcast product, jeopardizing it.

Although, Facebook did mention that it will be a completely separate endeavor from its new in-app Spotify player. 

It’s reported that podcasters can view their shows on their pages and can opt-out if they want. It is also mentioned that the operator can upload their content through RSS or a backend directly to Facebook. But it seems Facebook has more entrenched plans for their podcasting product.

 

Although Facebook’s CEO Mark Zuckerberg, in a post, mentioned that podcasts are still primarily an ad-based service, with more than 170 million users connecting on average, which means the company can target its ads to them, possibly giving creators a slice too.

As of now, there isn’t much that has been made public about the product, all details are puzzled, and it’s rumored to launch in the coming months. But still, the original question remains about how this new product will impact the already done deal between Facebook and Spotify!

How is Facebook Striving To Boost The Audio Service in Instagram App

So we can say that Facebook is not only in the race of launching its apps on audio platforms but also striving to improve the audio aids of the apps they own too.

As we know Instagram is a leverage to Facebook cause it holds almost all the features that you kind of expect (it’s merely a combination of Facebook and Whats-app) and yes, as of now we are speaking about Instagram live.

So Instagram announced a new feature that will allow users to mute their microphones and video too while live-giving hosts more flexibility. As Instagram explained this feature will put off the pressure while speaking.

For the moment, host’s can’t turn off the video or audio of others in the live stream. We can infer that these new features like live rooms, audio and video muting, etc are most often features found in the clubhouse app and Instagram’s implementation is simply a way to play against the race itself.

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